Lessons on using Appreciative Inquiry Lesson 2 The Sales Call

Choice in language is important. As we said in lesson 1 'its a moral choice'

Here is another example from the world of sales. yesterday I received a call from someone in the business of selling advertising copy. They explained the 'deadlines' and as they explained the publication date and the various deadlines for both booking the space and sending the copy I could feel my heart sink and my head ache-my desk and life are full of deadlines of various kinds and oh how the year is speeding on!

My mind discovered another thought, one I had read somewhere. What if we change the language to 'lifeline' not 'deadline'. Not only is that a more attractive word but it also releases different feelings,energies and action. I do indeed want to advertise in this publication as it will let people know the products on offer and it will hopefully increase sales-all things I am focused on. So in fact this sales call was "throwing me a lifeline" by reminding me of the weeks passing by and that if I am to increase sales then I can plan now for that publication date which is indeed a lifeline! Change the language and notice the way your body and mind react. Mine certainly did. Try throwing someone a lifline today and inviting them to catch!